Categorized | Art, Entertainment, Event, featured

Art meets technology

By Amanda Shaffer

Gallery Director Nick Croghan presents exhibit at the Art of Design exit party at The Art Gallery.

Gallery Director Nick Croghan presents exhibit at the Art of Design exit party at The Art Gallery.

The Art of Design was an 11 day student art exhibition that consisted of promotional posters created by graphic design interns for The Art Gallery’s past exhibitions. The posters were on display until Sept. 7.

The Art Gallery (TAG) always features student and faculty work as well as contemporary art. The goal of every student exhibition is to promote student work, as well as give students the opportunity to develop pieces for their portfolios.

“We are an academic gallery,” said Nicholas Croghan, gallery director. “This particular exhibition is working with graphic design students who work with us through an internship for each art exhibition, and we wanted to highlight that.”

This exhibition consisted of three types of promotional posters: solo exhibitions by visiting artists, student exhibitions and promotional materials for faculty.

Although the exhibition is not arranged in chronological order, 2012 graphic design alumnus and one of the exhibition’s artists Chris Edgar could see the evolution of the gallery.

“Towards the beginning there wasn’t a brand, but now you have that logo that shows,” Edgar said. “They began as posters with just a bunch of information on them.

Joseph Herring, who teaches digital media and graphic design, said students are not going to get jobs as junior designers without having an internship first.

“The (TAG design) internship is so valuable for graphic design majors,” Edgar said. “There’s a big difference between ‘here is a hypothetical situation that I am working on for class’, and here is a concept and how I represented them.’”

To enter any exhibition in TAG, students must submit an artist statement and about 20 images.

“There are 10 shows coming up, whereas last year there were only six,” Croghan said. “Seven of the 10 are going to be mainly student shows.

“I didn’t want them to stay quite as long. This creates more opportunities and keeps things fresher.”

2013 graphic design alumnus and another exhibition artist, Matt Pham, said this particular exhibition is helping to bring in all sorts of majors to the gallery.

“I think it was smart of them to get the new publicity.

Graphic design intern Matt Pham talks with Joseph Herring at the exit party.

Graphic design intern Matt Pham talks with Joseph Herring at the exit party.

About 400 people have attended the exhibition since it opened on Aug. 26. About 150 people attended the closing reception Sept. 5.

“These are pretty small numbers for a turnout, but this year we are doing more shows for a smaller amount of time,” Croghan said. “The goal is to get more people through the doors in a shorter time span to keep students attention.”

The next exhibition will be a Bachelor of Fine Arts (BFA) exit exhibition for Filipe de Sousa from Sept. 16 through Sept. 28. An opening reception will be held on Sept. 19.

TAG is located across from the Mainstage Theatre in the Center for Fine and Performing Arts. For more information, visit TAG’s website, tag82uwf.wordpress.com.

“This isn’t art about the Blue Angels and the Pensacola beach ball in here,” Pham said. “It’s real things that are happening now.”

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